Free live training for business owners

How to Make AI Pay Off in Your Business

Without wasting money on tools that don’t fix the real problem. In 60 minutes, learn how to decide which change is worth testing, and how to test it before you spend more.

DateThursday, November 12 Time7:00 PM ET WhereOnline · Free

Reserve my free seat →

Presented by Ada Sanchez-Uribe
20+ years leading business and technology change

Live Q&A at the end · Bring one change you’re considering

Live on Zoom

Your Before-You-Spend Checklist

The result your customers would notice
What else has to change for it to work
A small test: who, how long, what you’ll measure
What would make you stop

You fill it in for one change of your own, live.

The problem

You’re trying AI tools, but you can’t tell whether you’re solving the right problems or just adding more activity.

A faster task isn’t the same as a better result. AI pays off when the work around it changes. In this hour I’ll show you how to decide what needs to change, and how to test it before you commit more time or money.

58%

of U.S. small businesses now use AI, up from 23% in 2023.

U.S. Chamber of Commerce, 2025 ↗

80%

of leaders say AI has made them more productive. A faster task isn’t the same as a better business result.

McKinsey, The State of AI, 2026 ↗

37%

of companies say AI has improved their profit at all. Only 6% get 5% or more of their profit from AI and call the impact significant.

McKinsey, The State of AI, 2026 ↗

Today we have a bunch of technological thresholds that are being met, but not societal thresholds.

Zack Kass, former head of go-to-market at OpenAI, in an interview with diginomica

The tools can already do a lot. What hasn’t caught up is the way the work gets done. That gap is where AI money gets wasted.

46%

of employees say they trust their leadership. Nearly 90% of CEOs are confident they do.

Boston Consulting Group, CEO Insomnia Index, October 2026 ↗

15%

of CEOs worry that their approach to AI could erode employee trust.

Boston Consulting Group, CEO Insomnia Index, October 2026 ↗

4 in 10

employees say their CEO hasn’t been transparent enough about how AI will affect their roles and careers.

Boston Consulting Group, CEO Insomnia Index, October 2026 ↗

BCG surveyed 645 CEOs of companies with at least $100 million in revenue. If the gap is this wide at companies with whole HR and communications teams, what does it look like in yours?

What you’ll learn

Three principles for making a change pay off

Start with the result, not the tool

Why a faster step can leave the result exactly where it was, and how to name the result that matters to your customers.

Map what else has to change

A simple way to see which of your current routines support a change and which will quietly block it.

Test small before you commit

How to run a small test that limits what you put at risk and brings concerns out early, while they’re still easy to address.

The kind of conflict we’ll look for Illustrative example

TodayOwner approves every report

interferes with

The changeReviewer approves routine reports

AI made the drafts faster, but reports still wait for the owner. As long as every report needs the owner’s approval, faster drafts may not reach clients any sooner.

You’ll also work on one change in your own business during the session, and leave with your Before-You-Spend Checklist filled in for it.

This is for you if

You own or run a business
You’re trying AI, or deciding where to start
You want results you can see, not more activity

This isn’t for you if

You want a tool demo or a software pitch
You want someone else to make the decision for you

Your host

Ada Sanchez-Uribe

I work with business owners whose customers are expecting more, faster, for less, to change how the business works and bring their people along, so they stay profitable without carrying every change themselves.

My career started at Citigroup in 2000. In the more than twenty years since, I’ve led business and technology change at Merrill Lynch, the City of New York and Anywhere Real Estate, with more than 100 teams and business units. I also co-own and operate Morningside Café, so I understand the life of an owner-operator.

I’m also a Certified Performance Neuroscience Coach, or PNCC, which means I’m trained in how people respond to pressure, change and new habits. So I design each change around how your people work, involve them early, and plan for the concerns they raise.

MBA · PMP · CSM · PNCC

Bring one change

Come with one change you’re considering, AI or not.

We’ll work on it together during the session. Stay to the end for live Q&A about your situation.

Reserve my free seat →

Thursday, November 12 · 7:00 PM ET · Online