Ada Sanchez-Uribe · 20+ years leading business and technology change
Stay profitable as AI changes your market, without carrying every change yourself.
I work with business owners and experienced professionals to change how they work and earn as AI changes their market.
MBA · PMP · CSM · Certified Performance Neuroscience Coach · Coach since 2008
Where I’ve led change Citigroup · Merrill Lynch · UBS · NYC Housing Preservation & Development · NYC Small Business Services · AutoNation · Anywhere Real Estate · Morningside Café, which I co-own
Which sounds like you?
Two kinds of people come to me.
Your customers want it faster and cheaper. Every change lands on your plate.
I work with you to change how the business works and bring your people along, so you stay profitable without carrying every change yourself.
See how I work with business owners →AI can now do parts of the work you spent years mastering. What will people keep paying you for?
I work with you to use AI and your expertise to solve problems employers and clients will pay for, so you create more opportunities, have a stronger voice in decisions, and increase your earning power, within your current role or beyond it.
See how I work with professionals →Free live webinar for business owners
How to Make AI Pay Off in Your Business
In 60 minutes, learn how to decide which change is worth testing, and how to test it before you spend more. Bring one change you’re considering, AI or not. You fill in your Before-You-Spend Checklist for it, live.
Thursday, November 12 at 7:00 PM ET · Online · Free · Live Q&A
Your Before-You-Spend Checklist
- The result your customers would notice
- What else has to change for it to work
- A small test: who, how long, what you’ll measure
- What would make you stop
You fill it in for one change of your own, live.
How I test a business change
Diagnose. Design. Test. Decide.
This is the approach behind the AI Value Sprint and any rollout I support. The assessment stops after the first step and gives you a recommendation; the Sprint runs all four.
Diagnose
Where you’re losing time, money or customers, and what it’s costing you.
Design
The change, and the steps, handoffs, sign-offs and responsibilities it touches.
Test
On real work, small, measured against where you started.
Decide
Roll it out, adjust, stop or find out more, with owners, dates and costs.
For business owners
Start where you are.
The assessment recommends what to change. The Sprint tests a change. Neither is required before the other, and if the evidence says roll it out, I can stay with you for that as a separate engagement.
Private AI Value Assessment
I review your business, talk with up to two of your people, and deliver a written assessment: what the evidence supports, your top opportunities, and my recommendation on what to change first.
Learn more →The AI Value Sprint
You have a change in mind and want evidence before you commit. With me and five other owners, you find your highest-value opportunity, test it in your business, and leave with a decision-ready plan.
See the Sprint →Implementation
You know what needs to change and need someone to help carry it out. I can review your team’s progress, do it together, or lead the work with your approvals defined. Start from the Sprint’s Decision-Ready Plan, an assessment recommendation, or a change you’ve already defined.
Talk about it on a free call →
Your advisor
I’ve led this kind of change for more than 20 years. I also run a business, so I know what’s at stake.
At AutoNation, before we built anything, I trained the business and the executive team to define each measure: what it means, how you use it to decide, how you measure it. Then we built the Power BI reports and executive dashboards on those definitions, and trained the executives to use them. Numbers only help you decide when everyone agrees what they mean.
I’m a Certified Performance Neuroscience Coach, trained in how people respond to pressure, change and new habits. That’s why I design every change with the people who’ll live with it.
My story → Erestar, Inc. is my company. AUCTURA is the methodology I use.
For chambers, associations and employers
Bring this to your members or your team.
A talk or workshop on making AI and other changes pay off, with a live exercise people can use the next day. I’ve designed and taught programs for NYC Small Business Services in English and Spanish.
Start with 20 minutes
Tell me what’s changing in your business or your work.
Bring one problem you’re trying to solve. I’ll tell you what I see and what I’d do next, and you’ll leave with a first step, whether or not we work together. If I’m not the right fit, I’ll say so.
I keep five of these calls open each week.