Ada Sanchez-Uribe | Business transformation strategist
Make the changes that move your business forward.
I work with business owners and organizational leaders to find what is holding performance back, improve how the work gets done, and turn change into practical results. I also work with experienced professionals to connect their expertise to the problems employers and clients value.
MBA · PMP · CSM · PNCC
Experience across financial services, New York City government and national businesses Citigroup · Merrill Lynch · UBS · NYC Housing Preservation & Development · NYC Small Business Services · AutoNation · Anywhere Real Estate
Where do you need to make progress?
Your business or organization
Results have stalled. Decisions keep coming back to you. Your people are busy, but the work is not producing the improvement you need. Start with the problem, then decide what to change.
Explore business services →Your professional contribution
Your work is changing, and you want a stronger connection between what you know and the value others recognize. Clarify where your expertise matters, strengthen your influence and test a practical next step.
Explore professional advisory →Your audience or team
Bring a practical talk or working session to your members or colleagues, built around the changes they face and a next step they can use.
Explore speaking and workshops →Work on the problem. Then choose the intervention.
A new tool, a training program or a completed project does not automatically produce a better result. I examine the work, decisions, people and technology together. Sometimes the right move is to simplify a process. Sometimes it is a small test. Sometimes it is help putting an agreed change into practice.
Understand what needs to change.
Clarify the problem, the evidence and the result worth pursuing.
Design and test a focused improvement.
Work through the dependencies and gather evidence before committing more.
Implement an agreed change.
Define responsibilities, approvals and measures, then support the work required to make the change useful.
Experience connecting business, technology and people.
For more than twenty years, I have worked where a business problem meets the people and systems that have to change.
- At NYC Housing Preservation & Development, I helped move Section 8 recertification from paper to an automated workflow, including changes to the process and staff training.
- At AutoNation, I worked with the business and executive team to define what their measures meant before building Power BI reports and dashboards and training people to use them.
- At Anywhere Real Estate, I guided about twenty technology teams through mergers and organizational change, including building AI workflows and coaching teams through a company-wide AI mandate.
My training in performance neuroscience informs how I account for pressure, change and new habits in the way the work is designed.
Considering AI? Start with the result.
AI is one possible part of a business improvement. The Private AI Value Assessment provides Ada-led analysis and recommendations. The AI Value Sprint gives owners a structured way to design and test an opportunity in their own business. Neither includes full implementation.
Free live webinar for business owners
How to Make AI Pay Off in Your Business
Bring one change you are considering, AI or not. Work through a Before-You-Spend Checklist and identify what would make a small test worth running.
Thursday, November 12, 2026 · 7:00 PM ET · Online · Free
Your Before-You-Spend Checklist
- The result your customers would notice
- What else has to change for it to work
- A small test: who, how long, what you’ll measure
- What would make you stop
You fill it in for one change of your own, live.
Tell me what needs to change.
Bring one business problem or professional question to a free 20-minute conversation. We will discuss the situation and a sensible next step. If I am not the right fit, I will say so.
I keep five introductory calls open each week.